Adopting positivity

BRAND IDENTITY & LOGO

Adopting positivity is a company offering support and one to one coaching to adoptive parents and helping people find authentic happiness using science-based tools & techniques.

Jane, the founder, needed new branding and a logo for her company. The branding would be used on her website as well as printed materials such as business cards, books and posters.

Kindness is a super-power

DISCOVERY

The brief I got back from Jane and my research allowed me to understand the services offered by the company as well as the target audience which are parents of adoptive children and people who want to be happier.

I identified the brand attributes as happiness, kindness and support.

A supportive relationship

LOGO EXPLORATION

While sketching ideas for the logo, I wanted to express happiness, support and compassion. I realised the logo had two components, just like the child/parent relationship and the coach/client relationship, both built on trust, kindness and support.

These are the 3 ideas I presented to Jane. She really liked the third one, but she wasn't sure of the colours. We explored some more colour options together, as she wanted to integrate a calm green into the palette.

Final logo

The final version of the logo represents a child being hugged and the colour palette inspires trust, optimism and playfulness seen also in the dots on the i's in the logo.

Brand colours

Typography

Anda was recommended to me by a mutual connection.  We had an initial chat to work out what I was looking for, and agreed scope and time-lines.  She sent over a Branding Questionnaire, to help get an idea of who I was and what I wanted.  She then drafted 3 designs, and we had a Zoom chat to discuss them.  Anda’s initial designs were excellent, and I was delighted with them.  She was able to edit them in real time as we talked, and very adept at translating what I was saying into the amendments of the design.  Anda then sent the final logo design, a link to the fonts and a very useful description of how to use them.  Anda was a delight to work with and I recommend her wholeheartedly.
Jane Jennison, Adopting Positivity